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Gene Larew soft plastic baits are made with pride at our manufacturing facility in Tulsa, Oklahoma. Our state-of-the-art injection-molding equipment is the finest in the industry. That's why when you open a package of Gene Larew baits, you are seeing soft plastic consistency at its best ... package after package, year after year.

So, what's new at Gene Larew?

Our 2009 catalog is available!

Gene Larew Lures is at it again ... more new and innovative action-packed baits! For bass anglers, the Biffle-O Lizard and Biffle-O Jr. offer the same never-stops-moving tail design of the original Biffle-O (pat. pend.). For crappie fishermen, the Stroll'R is the perfect slow-trolling bait for catching slabs.

8.5" Biffle-O Lizard
A BASS Times "Top Pick from ICAST"

5.5" Biffle-O Jr.

 

2.5" Crappie Stroll'R

 

Gene Larew 3-Legged Frog

Tommy in the Tub

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