Gene Larew Lures | The Original Salt Impregnated Lures

Gene Larew Lures
Gene Larew Lures - Tulsa, Oklahoma
Larew Headquarters water tower

Gene Larew Lures

Thank you for visiting Gene Larew Lures, where we manufacture our baits using the finest soft-plastic injection molding equipment in the industry. That's why our baits are so consistent in shape and color, which isn't always the case with many soft baits on the market today. Today, when you think of Gene Larew Lures, think of us this way: Gene Larew for bass, Bobby Garland for crappie.


  • Gene Larew Lures
  • Bobby Garland
  • Crappie Pro

Video presentation by Fishing Tackle Retailer

Touring Gene Larew

📹Tulsa, Ok Headquarters

Gene Larew patented the salt impregnation process, so when we say "salt" we're not talking about shaking some in a bag of baits for anglers to see and calling it good. We cook it right in, where it stays for fish to actually taste. That's why salt is added in the first place, for fish to "taste", causing them to hang on longer.

Gene Larew Pro Staff

Bassmaster Elite & FLW Pros
Tommy Biffle
  • Tommy Biffle

    Wagoner, OK
John Murray
  • John Murray

    Phoenix, AZ
Fred Roumbanis
  • Fred Roumbanis

    Bixby, OK
Andrew Upshaw
  • Andrew Upshaw

    Hemphill, TX
Jacob Wheeler
  • Jacob Wheeler

    Indianapolis, IN